EFFECTS OF CORPORATE IMAGE ON FINANCIAL PERFORMANCE OF INSURANCE COMPANIES IN NIGERIA
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Insurance companies in Nigeria have failed to realize the role a good corporate image play in business dealings. This is probably because they do not understand the concept of corporate image and necessary tools for promoting same. Corproate image, in fact, goes beyond attractive corporate office, producing quality products or rendering quality service, advertising, paying good salary and so on. It pervades every aspect of a business concern-from the least worker's personality to the dealings within the organization and with the large society. In the face of the dynamics of our society especially in the business world, brought about by technology, firms are faced with stiff competition that maintaining a competitive edge requires aggressive strategies. One of such strategies is effective corporate image management and promotion. The focus of this research work was to investigate the strategies that could be employed to build and promote corporate image effectively in order to enhance the financial performance of insurance company in Nigeria. The researcher made use of both primary and secondary method of data collection. Chapter four formed the data presentation and analysis of data collection through the questionnaire. The research hypothesis were also tested using the chi-square test. In chapter five, the findings of the study was summarized with relevant recommendations made and the outcome of the study was concluded.
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